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Understanding consumer behavior in various energy applications such as transactive energy systems requires modeling user archetypes. Previous efforts to identify these archetypes have been based on gamification. This paper evaluates potential new consumer archetypes specifically designed for energy applications. We identify an archetype that is different from conventional gamification models and validate it using online survey tools in anticipation of its implementation on a distributed energy resource agreement platform. The methodology for validating the archetypes is described and the results of surveys in the USA are presented.
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